The client was in search of a new, minimal logo and branding that would give the company a new look in today's contemporary market. The choice was taken to highlight or enclose the founding member's initials in a solid box symbolising the solidarity of the company and the trust that it has built up over the years.

 

Two elements from the previous logo were maintained so as to keep some recognition and aid in the transition between the two logos. These were the serif typeface and the colour blue. The serif typeface was kept as it represented a sort of maturity that the company had obtained throughout its years. The colour blue was also kept, however, after various trials, a darker, navy blue was chosen as it seemed to symbolise more of a professional attitude as opposed to a lighter blue.